Carbon Neutral Company
Fressco is not just a business, but an idea. As a change-maker company, Fressco started off with the noble initiative of promoting greener consumption and finding methods to combat the carbon emission phenomenon prevailing due to the production and transportation of Fast-Moving Consumer Goods (FMCG). Consumers have a general awareness regarding the environment and its conservation. Yet consumers don’t generally believe that individual efforts can make a change towards conserving the environment. This conception discourages and prevents them from even trying to do something about the environment. In order to provide a viable solution, Fressco has sought over a technologically driven method to empower customers with the ability to effectively contribute towards conserving the environment.
Over the course of time, Fressco has sought advice from environmental agencies and scientific practitioners to come up with the most effective system or formula to calculate the carbon emission generated by producing and transporting a product in the market. Yet, existing theories and statistics on how carbon emissions can be calculated are all ideologically driven based on the findings of studies exclusive to the events described in the study. The lack of literature in providing a generalised formula to calculate carbon emissions has driven Fressco to adapt to a percentage-based taxation system. Under this system, the customer will be charged 1% percent of the purchased merchandise value as Carbon Tax. This optional system is temporarily in place as Fressco continues to look for the optimal solution to this challenge.
The carbon balancing initiative was based on the idea of planting a specific number of trees totally with the carbon emission generated from the purchase. But due to the current unavailability of a system to determine the specific quantity of CO2 emitted, the percentage model is been preferred. The minimum cost of planting a tree sapling cost around £0.10 in UK. Though not a permanent solution, Fressco finds it beneficial to plant at least one tree per purchase in order to effectively promote the ideology. In this way, the carbon tax collected from customers will directly be contributed to planting trees. Though Fressco keeps working on the exact amount of emissions generated in each step of the supply chain, this initial carbon taxation policy will put Fressco on a path to become a carbon balanced company in the near future.