Carbon Neutral Company
Fressco is not just a business, but an idea that aims to revolutionise the way we purchase adapting it to a sustainable way where the environment is its core!. As a change-maker company, Fressco started off with the noble initiative of promoting greener consumption and finding methods to combat the carbon emission phenomenon prevailing due to the production and transportation of Fast-Moving Consumer Goods (FMCG). Consumers have a general awareness of the environment and its conservation. Yet consumers don’t generally believe that individual efforts can make a change towards conserving the environment. This conception discourages and prevents them from even modify their consumption behaviour (even more difficult when big supermarkets force us to consume unnecessary plastic in the easiest, fastest and cheapest way). Our idea is simple, at Fressco you find only plastic-free and local produce, hence by purchasing at fressco, you're helping the environment (by avoiding the use of plastic), supporting your local economy (by purchasing just British brands) and balancing your carbon emission (by planting trees).
Over the course of time, Fressco has sought advice from environmental agencies and scientific practitioners to come up with the most effective system or formula to calculate the carbon emission generated by producing and transporting a product in the market. Yet, existing theories and statistics on how carbon emissions can be calculated are all ideologically driven based on the findings of studies exclusive to the events described in the study. The lack of literature in providing a generalised formula to calculate carbon emissions has driven Fressco to adapt to a percentage-based taxation system. Under this system, the customer will be charged one per cent (1%) of the purchased merchandise value as Carbon Tax. This optional system is temporarily in place as Fressco continues to look for the optimal solution to this challenge.
The carbon balancing initiative was based on the idea of planting a specific number of trees totally with the carbon emission generated from the purchase. But due to the current unavailability of a system to determine the specific quantity of CO2 emitted, the percentage model is been preferred. Though not a permanent solution, Fressco finds it beneficial to plant trees in the amazing (throughout the ONG Saving the amazon) to effectively promote the ideology. In this way, the carbon tax collected from customers will directly be contributed to planting trees. Though Fressco keeps working on the exact amount of emissions generated in each step of the supply chain, this initial carbon taxation policy will put Fressco on a path to become a carbon balanced company in the near future.
On the other hand, we don't use fuel to deliver to our final customers, most of our deliveries are on bicycles or carbon-neutral couriers. By supporting only businesses in the UK, and by rejecting plastic, we are fighting against pollution and unnecessary carbon emissions, every little change is an step closer to the change!